Importance of outdoor advertisement and rural communication

BRIEF-PROFILE
        www.venuscommunications.co.in e-mail :  venusruralactivation@gmail.com           NEW DELHI: B-18, K.K. Ext-II, Laxmi Nagar, Delhi-92 Ph# 09935831509 {A. K. Singh}     LUCKNOW: Regd. & Head Office: C-1/358,Sector-G, Jankipuram, Lucknow-21 Ph# 09839042260 {Vivek Puri}      

INTRODUCTION

Venus Rural Activation & Communication Pvt. Ltd is one of fastest growing Rural, Social and Health communication Agency of Northern India. We have been providing outdoor advertising services to many reputed National and International Corporate groups and Government sector organization.

We are covering U.P, M.P., Bihar, Maharashtra, Delhi, Haryana, Rajasthan, Uttarakhand, Orissa, Jharkhand and Chattisgarh, and some of the project on all India basis for the last 15 years.

We have been providing various types of specialized communication services to their reputed clients.

OUR OBJECTIVE :

To deliver professionally and effectively quality and cost efficient communication services meeting the client’s needs and expectations.

OUR ACTIVITIES :

(a). INTERPERSONAL MEDIA :

  1. Communication van & Video Van.
  2. IPC / BCC through Interactive & innovative communication Games.
  3. Different Folk Media :
  4. Street Play
  5. Puppet Show
  6. Skit Show
  7. Magic Show
  8. Performance by cultural groups.

  A part from the above Services we heartily welcome and try to give concrete shape to the Ideas, Concepts Developed by our mutual consent.

 (b)  OUTDOOR PUBLICITY:

  1. Hoarding / Glow sign/Flex  printing, fabrication & installation
  2.  Wall Paintings in Urban & Rural areas.
  3. Motor Cycle / Jeep Operation in Rural Areas.
  4. Tin Boards Printing Fabrication and Installation all over India.
  5. Tin Plates/ Iron Boards Printing and Installation.
  6. Video Van Operation in rural areas & Organizing company stall at different Haat/ Melas & Mahottsav.
  7. Posters / Danglers Printing & installation in villages.
  8. Printing & Designing of Folders, Leaflets and detailing folders.
  9. Milestone Boards fabrication and Installation on Highways.
  10.   Sales van operation coupled with haat / Mela participation & Free Sampling In Villages.
  11.   Convex Signs, Sunpac sheets, HIP sheet items etc.
  12.  Other innovative POP and display Stands as per requirement.

(c ) PRINT & ELECTRONIC MEDIA:

1.    Development & designing of different Art works.

2.      Development of Ad Spots, Ad Films & Documentaries 

         for different companies & Govt. sector.

      (d) OTHER ACTIVITIES:

  1. Social Survey & Research.
  2. Training & Capacity Development.
  3. Documentation & Presentation.
  4. Seminar & Event Management.

AVAILABLE  INFRASTRUCTURE

  • Own Flex / paper printing Machines.
    • Our team of trained and experienced communication supervisors.
    • Our teams of trained and experienced  Artist / Anchor & Jugglers
    • In house designing Facility with renowned and experienced Artist and Designers.
    • 10 No’s of Video Vans equipped with LCDs, Amplifier and VCD etc.
    • Apart from this, we have complete infrastructure regarding printing, Fabrication and installation of any kind of signage, POP, Dealer Boards, Iron angle boards and Show boards.
    • Experienced teams of Painters
    • In house all kind of Printing & Fabrication facilities.
    • In house Audio-Video recording Studio, branches at Lucknow & New Delhi.
    • In an era of increased competition, channels of public communication are cluttered with claims and counter claims. Messages need to stand out or risk the danger of being overwhelmed in the communication crossfire.
    • As an Agency, we are well equipped to handle communication / outdoor /print needs, we make a real effort to understand your business and the special challenges inherent therein.
    • Our flexibility lies in a willingness to provide on-time deliveries and follow-through of the point of details, backed by the wherewithal to building a sound campaign aimed at achieving broad goals and specific objectives.
    • Our professional staff is equipped to handle and provide comprehensive solutions to all sorts of communication / print /outdoor campaign problems. We make a spot analysis, recommend a strategy, develop effective programmes and below-the-line activities; media monitoring, corporate advertising.
    • We have the required infrastructure to complete different jobs within the desired time line as set out by our reputed clients. The complete details of available infra is as given below:
    • With active presence in nearly all the important cities in many norths Indian and some south Indian states, we provide advertising solutions that are of supreme quality.
    • We have the total required infra for below mentioned activities:

ACTIVITIES:

  • Tin Dealer Boards, Flex Boards, Retro Board and Glow Signs
  • Wall / Shop Paintings
  • Hoardings
  • Tin Plates
  • Video Vans
  • Folk Media Teams : Street play , Magic show, Road show
  • Banners – Plastic & Cotton 
  • Paper/ POP Printing :
  • Sun boards and in shop branding
  • Ad films & documentaries 
  • Port folio

Work Management structure:

Printing Unit:

Over the years we have been investing in providing high quality printing solutions to our clients and in the process we have installed a flex printing machine of Lotus make. The machine is capable to provide high quality print output at a very higher speed in comparisation to conventional flex printing machines. We have perfect work environment that provides quality business solutions to the clients in time. Our multidimensional approach, thinking in clients perspective, planned to support growth along with technological advancements ensures that the solutions we deliver for our clients are built in a most productive and effective manner.

We have in house offset printing systems available with us for paper printing and tin printing as well.

Fabrication Unit :

We have own fabrication work shop for the fabrication of road show vans , magic vans , street play vans , flex boards, glow sign boards, hoardings, tin boards, moulding of tin plates etc . we also have the capability to expand  our infra  if any such demand is felt to complete the allotted job in designated time line. We have the required trained staff and trained teams of fitters and supervisors for installation of these boards and signages in urban and rural areas.

Training Unit:

We are having with us well experienced professionals who train our staff from time to time and prior to launching of any particular campaign. We are having with us communication specialists who take care of all the communications activities viz street play, Magic show, Road show etc, undertaken by us and ensures a pre targeted deliverables as set out by our clients. The training unit consists of the experts from industry to guide and supervise the outdoor unit staff so that the installation of boards like glow sign boards, tin boards, hoardings are done on a pre designed standard installation guide and technique so that the universality of installation is maintained.

Creative Team:

Venus Rural Activation & Communication Pvt. Ltd. comprises of energetic and well experienced design team. Our team is updated regularly and keeps in touch with the client so that a well designed output is obtained and the same is placed in field for branding purposes.  We have all the needed equipment, machines for immediate and prompt service delivery.

Logistics & Implementation Team:

Logistics and implementation is the very important part of any campaign,  without good planning of logistics and implementation plan we could not succeed in any outdoor or communication campaign. The core strength of our activity not only lies in our infra facilities but the inherient  logistics systems we have for executing the communications activities, errection and installation process across the country .Our logistics system is much more than getting a piece of product/ services from one place to another .We plan implement and control the efficient and effective flow of product or services , and related information from the point of origin to the point of consumption in order to meet client’s requirements with full representation.

                       DESCRIPTION OF AGENCY AND MANAGEMENT:

All the scientific and technological development aims at providing quality life to human beings. At the same time various social/health development projects are being implemented with the basic ideas to providing quality life to human beings, basically aimed at uneducated and poor section of the society.

The success of any social/health development projects depends upon the level of people’s participation in the projects activities. Here, Venus stands to ensure people participation through specialized communication techniques and ideas.

Our basic Aim is to act, interact and intermingled with community and starts to work honesty with fullest dedication to achieve our objectives of increasing awareness level of Target groups.

Thus, with the emphasis on social / health development issues Venus Consultancy division has been formed.

Venus have vast experience and intensive expertise in various human development through IEC related activities for the last 15 years.

Venus as a single window organization channelizes the Jem of experience available with it covering all aspects of social health development issues for the best benefit of the clients.

Handling of similar Assignment:

  1. PSI (Population Services International)
  2. Community intervention through street play in Delhi, U.P., under the project Pehel to promote Freedom-5 (IUD)
  3. Show boards display at doctors clinic under project Pehel in the state of U.P., Delhi.
  4. PSI (Population Services International), Rajasthan.
  5. Female condom promotion among FSW through interactive games and IPC.
  6. Street play/ Interactive games for promotion of Freedom-5 under the Project- PEHEL.
  •  UNICEF:

Long term agreement with UNICEF to provide hoarding in the state of U.P. HIV/AIDS Awareness campaign among youth was target at Varanasi, Kanpur, Agra, Allahabad and Lucknow.

       Copy enclosed- Activity – Hoarding

  • BBCWST:
  • Community Intervention Programme on HIV/AIDS
  • Counselling, education and information dissemination
  • Inducing and bringing behavioural change among Target group
  • Copy enclosed- Activity- Video Van IPC
  • ICDS ( Integrated Child Development Scheme U.P. Govt.)
  • Sanitation, malnutrition
  • RCH and Immunization
  • Capacity building  of AWW
  • Copy enclose- Activity- Display boards, hoardings, Video Vans Folk     

         Media IPC.

  • SIFSA (State Innovation in Family Planning Services Agencies)
  • Care of Girl child.
  • RCH, IUD
  • Copy Enclosed – Activity – Road Show, Video Vans/ Wall paintings.
  • IEC BUREAU (U.P. Govt.)
  • Pulse polio eradicated.
  • Copy enclosed- Activity – Hoarding/ Road show.
  • UPHSDP (UP Health System Development Project)
  • Health and Sanitation.
  • Safe Drinking water
  • Capacity building of CHC, PHCs, Staff through Posters.
  • Hindustan Latex Life Care Ltd.
  • Contraceptive social marketing
  • Family planning
  • Oral contraceptive pills
  • IUD
  • All India (MOOD)  condom
  1. HLFPPT- (Orissa, M.P., U.P. & Maharashtra)
  2. Contraceptive social marketing.
  3. HIV/AIDS/STD awareness.

Activities Undertaken:

Street Play, Folk/Magic Show, Road shows, Video Van ,IPC, Display boards, Tinplates, dispensers, wall paintings, Hoardings.

OUR  CAPABILITIES :

We have the infrastructure to complete different jobs as per schedule given below:

  1. Tin Dealer Boards, Flex Boards and Glow Signs:    

   10,000 Tin dealer boards and equal no of flex boards and 10,000 glow sign boards within 30- 45 days time, printing, fabrication, and installation with in Uttar Pradesh. We have 10 fully trained carpenters and fitters for speedyfabrication of boards/signages.

We have the required trained staff and trained teams of fitters and supervisors for installation of these boards and signages in urban and/or rural areas.

  • Wall / Shop Paintings: 

  We have the demonstrated capacity of completing up to 3,00,000 sq. ft. Wall painting within 45 days time and have the capacity of deploying 10 teams of painters.

We deploy our vehicles for speedy completion of wall painting job and it also helps our painters to cover maximum area within shortest period of time and at the same time they also don’t have to wait for public transport system, which is actually very poor in terms of rural connectivity.

  • Hoardings:

250 sites in U.P. We have the infrastructure to display 100 –150 sites (more, if the sites are vacant) within 15-20 days.

  • Tin Plates:

We can print up to One lac Tin plates within thirty days time and supplies will start within 15-20 days of the order.

The job of offset Tin printing is done on Japanese YUDOGAVA single colour machine.

  •   Video Vans:

   We have a fleet of 10 well-equipped Video vans with trained staff specially in social sector.

6.  Folk Media Teams :

 we have 10 teams with us and capacity   to manage 15 teams more as per the  need of the client. The artists of the folk media teams have enough experience in social sector and are empanelled  with deptt. Of information Govt. of U.P

7. Banners – Plastic & Cotton  :

   We have capacity to supply huge quantities (5,000 pcs. To 25,000 pcs) of banners within 5 to 15 days time of plastic or cotton banners.

8. Ad films & documentaries  :

   We have the infrastructure to complete ad-spots and documentaries as per need of clients.

9.  POP Printing :  Danglers, Stickers, Posters, Dispensers. 

OUR CLIENTS (SOCIAL SECTOR)

  • Hindustan Latex Family Planning Promotion Trust
  • POPULATION SERVICES INTERNATIONAL
  • ROTARY INTERNATIONAL
  • BBC World Service Trust
  • HLL LIFECARE LIMITED
  • IEC BUREAU
  • UPHSDP
  • UNICEF
  • MPSACS
  • UPSACS
  • SIFPSA
  • ICDS
  • MARIE STOPES INDIA
  • FHI360

 

OUR CLIENTS (CORPORATE)

  • BHARTIYA SANCHAR NIGAM LIMITED (BSNL).
  • BHARTI AIRTEL LTD
  • TELENOR INDIA COMMUNICATIONS PVT. LTD
  • AIRCEL LIMITED.
  • PEPSICO INDIA LIMITED
  • INDO-GULF CORPORATION
  • CHAMBAL FERTILIZERS LIMITED
  • NOVINO
  • PARADEEP PHOSPHATE LIMITED
  • J.K.CEMENT
  • Eveready Industries Limited.
  • Reliance Infrastructure Ltd.
  • Ranbaxy Laboratories Ltd.
  • Videocon D2H
  • FHI 360
  • FINOLEX CABLE LTD.
  • APOLLO TYRE LTD.

COMPANY REGISTRATION DETAILS:

Company Name Venus Rural Activation & Communication Pvt. Ltd.  
  Address NEW DELHI: B-18, K.K. Ext-II, Laxmi Nagar, Delhi-92 Ph# 09935831509 (A.K.Singh)   LUCKNOW: C-1/358, Sector-G, Jankipuram, Lucknow-226021 Ph# 09839042260 (Vivek Puri)
Web-site www.venuscommunications.co.in
E-mail venusruralactivation@gmaill.com
Contact Persons Mr. Anil Kumar Singh,  Mr. Vivek Puri.  
Phone nos. 09935831509,  09839042260  
PAN no. AAKFV3110Q
TIN NO. 09150050331C
Service Tax Regd. No AAKFV3110QSD001

We do hope that you will give us a chance to work for your esteemed organization looking forward to hear from you soon.

Thanking you,

Regards,

For Venus Rural Activation & Communication Pvt. Ltd.

  • A.K. Singh)

Cell: 09935831509

OUR ACHIEVEMENTS; OUR EXPERTISE

S. NO. Achievements  
1. LIVE SHOW / PERFORMANCE         Area Covered :         Nos. of Shows: Including Folk show, Magic show, Road show, Puppet Show, Skit show / Interactive Games.   U.P., Uttarakhand, Bihar, M.P., Orissa, Maharashtra, Rajasthan, Punjab & Haryana.   1.00 Lac
2. VIDEO VAN SHOW   Area Covered :   Nos. of Shows: Open Air Theater Programm   U.P., Bihar & M.P.   50000 shows.
3. SALES VAN- 200000 Outlets covered (Rural & Urban)
4. DEALER BOARDS 2.00 LACs  
5. TINPLATES 15 LACS  
6. GLOW SIGN & SIGNAGE 1.5 LACS  
7. WALL & SHOP PAINTING 25 LACS SQ.FT.  
8. CITY REACHED- Up to date 20 STATES OF INDIA  
9. REACH AT TEHSIL/BLOCK/VILLAGES UP TO POP OF 1000 1.25 LACS APPROX.
10. OUR MOTIVATION Our Clients satisfaction with our services.

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